Developed in 1979 by researcher Alexander Schauss, who claimed the specific pink (#FF91AF) reduced aggressive behaviour in prison inmates. Named after the prison director (Baker) and the facility's commander (Miller). Studies showed initial reductions in aggression, though effects faded after 30 minutes. The colour became famous as "Drunk-Tank Pink" and was used in holding cells and psychiatric facilities.

The most scientifically studied colour for psychological effect. Initial research suggested it reduced muscle strength and aggressive behaviour (though this is disputed). The effect, if real, is short-lived. It represents the intersection of colour psychology and institutional control — the attempt to use colour as a tool of behavioural management.

Several sports teams have painted visitors' locker rooms Baker-Miller Pink to weaken opponents before games. The University of Iowa's football stadium has a pink visitors' locker room. The colour sparked a debate about whether this constitutes psychological manipulation in sports. Canadian researcher Adam Alter discusses it extensively in his book "Drunk Tank Pink" (2013).