Professional / Artist Grade
Daniel Smith
American brand with the largest watercolour range in the world — over 240 colours. Their PrimaTek line uses genuine mineral pigments like Lapis Lazuli, Malachite, and Amethyst ground directly into paint. The granulation is extraordinary and unlike anything from any other brand. Widely available online worldwide.
Store — coming soon
Schmincke Horadam
German precision since 1881. Schmincke uses a higher gum arabic concentration than most brands, which gives their paint exceptional flow and transparency. Colours are intensely pigmented and extremely consistent batch to batch. The gold standard in Europe.
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Sennelier L'Aquarelle
French, founded 1887. Sennelier adds honey to their formula instead of relying on gum arabic alone — the result is an unusually creamy, slow-drying paint that stays workable longer and re-wets beautifully. Beloved by artists who work wet-on-wet. Their colour range includes some pigments no other brand carries.
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Holbein Artists
Japanese. Holbein omits ox gall (a common additive for flow) and uses no preservatives — the result is a paint with a distinctly different handling quality: smooth, buttery, slightly stiffer. Exceptionally consistent across their entire range. Preferred by many illustrators and designers for its predictability.
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Roman Szmal Aquarius
Polish, small batch production. Almost unknown outside Europe but increasingly recognised as one of the finest watercolours made today. Extraordinarily high pigment load, unusual single-pigment transparency, and granulation behaviour that rivals Daniel Smith. Significantly less expensive than comparable professional brands. Worth seeking out.
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MaimeriBlu
Italian. Maimeri focuses obsessively on single-pigment formulations — most of their colours contain only one pigment, which means cleaner mixes and more predictable glazing. A favourite among artists who care deeply about colour theory in practice.
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Winsor & Newton Professional
British, the benchmark. W&N Professional (not Cotman) has been the reference point for watercolour quality since 1832. Consistent, reliable, with excellent lightfastness ratings across the range. Not always the most exciting — but always correct.
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Mid Range
QoR Modern Watercolour
American, made by Golden. QoR replaces gum arabic with a synthetic binder called Aquazol — the result handles completely differently from traditional watercolour. Dries faster, lifts more easily, stays more vibrant when dry. Either you love it or you don't, but it is worth trying at least once to understand what binder actually does.
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Student Grade
Winsor & Newton Cotman
The most widely available student-grade watercolour worldwide. Uses hue replacements for expensive pigments. Reliable for learning, inadequate for serious finished work. A reasonable starting point.
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Sakura Koi
Japanese student grade, popular in the urban sketching community for its portability and consistent handling. Good value. Limited pigment quality compared to professional grades, but honest about what it is.
Store — coming soon